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Static vs Video Ads for DTC: What the 2026 Data Suggests
Public 2025-2026 Meta and DTC benchmark data suggests static ads still carry much of bottom-funnel performance, while video remains strongest in prospecting.
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Public 2025-2026 Meta and DTC benchmark data suggests static ads still carry much of bottom-funnel performance, while video remains strongest in prospecting.

Why high-velocity creative testing beats polishing a handful of hero ads, and how AI changes the economics of ad variation.